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iOS App Version

Previews and Screenshots

Here is where you can upload your app’s screenshots and an app preview (video), according to Apple Dimensions, to be represented with your app on the Apple Store. Make sure to upload both the iPhone 5.5” display and the iPhone 6.5” display, as they are mandatory.
Note that screenshots and app previews MUST be taken from the actual app, as Apple will reject your submission if your screenshots and previews are not compatible with the app preview on your device. For more information regarding screenshot dimensions, check out this Apple guide.
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App screen recording is a must, as Apple will reject your app if you don't provide a video preview of your app
  1. You can upload your iPhone screen-recorded video and screenshots to the iOS Previews and Screenshots section, and if you have an iPad or Apple Watch, you can also upload them for your iPad version.
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  1. Or you can upload it to YouTube or any website capable of turning your video into a URL. Then add it to the Notes section in the App Review Information section.
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Then continue filling in your version information:
  • Promotional Text: To tell App Store users about any new features of your app without having to submit an update.
  • Description: Provide a detailed description of your app's functions and how it works regarding app functionality and features
Note that your app's promotional text and description are very important, as Apple will reject your app if both are not unique enough. As an app owner, you should mention what exactly your app represents; we don’t recommend adding a description like "Messenger app," as there are a lot of messenger apps on the Apple Store that serve the same functionality.
  • Keywords: Add one or more terms that describe your app. Keywords make it easier to find what you want in the App Store. Use an English comma, a Chinese comma, or both to separate terms.
  • Support URL: Add your support link.
  • Marketing URL: Add your marketing URL. [Optional]
  • Version: Add the number of the app's version that you are adding.
  • Copyright: Add the name of the person or organization that owns your app's exclusive rights.
  • Routing App Coverage File: Indicate in which regions your app works. The file type must be geojson format, and you can only have one MultiPolygon element. [Optional]
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The next 2 sections are optional to you as an app owner; according to your preference, add:

App Clip

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iMessage App

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Build

You now need to add your successfully tested app build release. Click ‘Add Build.’
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Choose your build, and click ‘Done’.
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App Review Information

This part is related to your app’s particular configuration options, user account information, or unique instructions:
  • Contact information: First name, Last name, Phone number, Email.
  • Notes: This is where you add your login instructions.
  • Attachment: [Optional] Attach app documentation, sample videos, and other items to speed up app review.
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Check out this document to find out how to get your login instructions.
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App Store Version Release

Make sure to mark ‘Manually release this version’ to take your time configuring your app information.
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After adding all your version information, don’t forget to click ‘Save’.
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App Information

Localization Information

Fill in your app information: name and subtitle. A subtitle is a brief description for the main purpose of your app.
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General Information

Choose your app category, then click ‘Set Up Content Rights Information’.
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‘No’ is the most used choice, but if your app contains APIs or any other third-party content, mark ‘Yes’ and click ‘Done’.
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Age Rating

You need to select your app's target ages; click ‘Set Age Rating.’
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Mark your choices, then click ‘Next.’
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Mark your answers, then click ‘Next.’
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Choose the age category.
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Then click ‘Done.’
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Pricing and Availability

Price Schedule

To set your app’s price, go to the Pricing and Availability section and click ‘Add Pricing.’
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If your App is Free, you can skip this step
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Select your country and your app price, then click ‘Next.’
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A list will pop up to check comparable prices for other regions based on your set price; you can also specify a price for a certain country. Click ‘Next.’
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Then click ‘Confirm.’
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Availability

To select which countries you want your app to reach, click ‘Set Up Availability.’
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You will have three options:
  • Choose to publish your app to all countries.
  • Choose specific countries.
  • Select countries to pre-order your app, including the release date.
Click ‘Next,’ go with the steps, then click ‘Confirm.’
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The rest of the requirements are already filled in by Apple Store Connect.
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And don’t forget to ‘Save.’
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❓ FAQs

Q: What app details do I need to fill out before publishing on the App Store?

A: Before your iOS app can go live, you’ll need to complete some essential setup in App Store Connect. This includes adding your app’s name, description, categories, screenshots, and version details. Don’t worry—here’s a simple guide to help you prepare everything.

Q: What screens and media do I need to upload?

A:
  • Add screenshots and an optional app preview video in the iOS Previews and Screenshots section.
  • Apple requires screenshots for both iPhone 5.5” and 6.5” displays—these are mandatory for approval.
  • Make sure the screenshots are taken directly from your app; Apple may reject placeholder or promotional images.
  • For videos, you can either upload them directly or share an external link in the App Review Information section.
Tip: A screen recording is highly recommended—apps without a valid preview video are more likely to be rejected.

Q: What text details (metadata) should I provide?

A:
  • Promotional Text – A short message to highlight new features (you can update this anytime without a new app release).
  • Description – A detailed overview of what your app does and why users will love it. Avoid generic descriptions like “A simple messenger app.” Be specific.
  • Keywords – Add search terms to help users find your app (separate them with commas).
  • Support URL – Link to your customer support page.
  • Marketing URL – (Optional) for your app’s website or promotional campaigns.
  • Version Number – Must match the version of your uploaded build.
  • Copyright – The legal owner’s or company’s name.
  • Routing App Coverage File – (Optional) a geoJSON file if your app provides location-based services.

Q: How do I set localization and general app information?

A:
  • Under Localization Info, fill in:
    • App Name
    • Subtitle (a short summary that appears under your app name).
  • Under General Info:
    • Choose a Primary Category (like Lifestyle, Education, or Business).
    • Set up Content Rights (select “No” unless your app uses third-party APIs or content).

Q: What about age rating and build upload steps?

A:
  • To set an age rating:
      1. Click Set Age Rating and answer Apple’s content questionnaire.
      1. Select the appropriate age group for your app, then click Done.
  • For the build:
      1. Go to the Build section.
      1. Click Add Build and select your uploaded build, then hit Done.

Q: What goes in the App Review Information section?

A:
  • Contact Info – Provide a name, phone number, and email for Apple’s review team.
  • NotesAdd instructions (like test account logins) if your app requires sign-in.
  • Attachment – (Optional) Upload helpful resources like videos or credentials for reviewers.

Q: How do I set the price and availability for my app?

A:
  1. Go to Pricing and Availability.
  1. Click Add Pricing:
      • Select the countries where you want your app available.
      • Set the app price or leave it as Free.
  1. Under Availability, decide if you want to release your app:
      • Worldwide.
      • In selected countries only.
      • Or as a pre-order with a specific launch date.